About – NEUVO

Our Story

Redefining The Car Rental Experience Since 2015

NEUVO was born from a simple yet powerful idea: that renting a car should feel as exciting and premium as the vehicles themselves. Founded in 2015 in the heart of New York City, what started as a small fleet of handpicked luxury vehicles has grown into one of the most trusted premium car rental services in the country.

Our founders, passionate automotive enthusiasts, noticed a gap in the market — rental experiences that felt impersonal and outdated. They set out to build something different: a service where every interaction, from booking to return, would feel seamless, modern, and truly premium.

Today, NEUVO operates across multiple locations with a fleet of over 500 vehicles, ranging from elegant sedans and powerful sports cars to eco-friendly electric vehicles. But our core mission remains the same — to provide an unparalleled driving experience backed by world-class service.

Our Journey

2015 — The Beginning

NEUVO launches in New York City with a curated fleet of 25 premium vehicles, bringing a fresh approach to car rentals with a focus on quality and customer experience.

2017 — Expanding Horizons

After rapid growth and strong customer demand, NEUVO expands to Los Angeles and Miami, growing the fleet to over 150 vehicles and introducing luxury SUV and convertible categories.

2019 — Going Green

Committed to sustainability, NEUVO introduces its first electric vehicle collection, partnering with Tesla, BMW, and Audi to offer a fully electric rental option across all locations.

2021 — Digital Transformation

NEUVO launches its fully digital platform, enabling contactless booking, keyless vehicle access, and a seamless online experience that sets a new industry standard.

2023 — 500+ Vehicles Strong

With over 500 vehicles across 6 locations, NEUVO becomes a nationally recognized brand, earning multiple industry awards for customer satisfaction and service excellence.

2025 — The Future Is Now

NEUVO continues to innovate, exploring partnerships with autonomous driving companies and introducing subscription-based rental plans for the modern commuter.

What Drives Us

Our Mission

Delivering Unforgettable Journeys

To deliver the most seamless, premium, and enjoyable car rental experience in the industry, making every journey memorable from the moment you book to the moment you return. We believe every mile should feel extraordinary.

Our Vision

Setting The Global Standard

To become the global benchmark for premium car rental services, setting the standard for quality, technology, and sustainability in the mobility industry. We aim to redefine what it means to rent a car.

Innovation

Pushing Boundaries Forward

We constantly push boundaries, embracing the latest technology and trends to provide cutting-edge solutions. From keyless access to AI-driven recommendations, we ensure our customers always stay ahead of the curve.

Our Values

Quality, Sustainability & People

Every vehicle is meticulously maintained. We're committed to reducing our environmental footprint through our growing electric fleet. And above all, our customers are at the heart of everything we do — we listen, adapt, and exceed expectations.

Meet The Team

The passionate people behind NEUVO who work tirelessly to deliver an exceptional experience.

Alexander Mitchell

Co-Founder & CEO

A visionary leader with over 15 years of experience in the automotive and hospitality industries. Alexander's passion for cars and innovation drives NEUVO's strategic vision.

Sofia Martínez

Co-Founder & COO

Operations expert who ensures every branch runs flawlessly. Sofia's attention to detail and customer-first mindset have shaped NEUVO's reputation for excellence.

James Chen

Chief Technology Officer

The tech mind behind NEUVO's digital platform. James leads a team of engineers building the next generation of seamless rental technology, from keyless access to AI-driven recommendations.

Marcus Thompson

Fleet Director

With a deep love for cars and 12 years of fleet management experience, Marcus handpicks every vehicle in the NEUVO collection, ensuring only the best make it to our lineup.

Elena Rodriguez

Marketing Director

Creative strategist responsible for NEUVO's brand identity and global marketing campaigns. Elena brings 10 years of luxury brand experience to the table.

David Park

Customer Experience Manager

The voice of the customer at NEUVO. David ensures every touchpoint delivers a memorable experience, leading our 24/7 support team and loyalty programs.

About Us

Redefining The Car Rental Experience Since 2015

Our Journey